To further establish the recognition and relevance of the Sant’Anna brand, SanFruit fruit juices arrived on the market in 2014. For Between is a new opportunity to better highlight the qualities of a “pure fruit nectar in pear, peach and apricot flavors”. How? Through a fresh and engaging communication, which focuses on the taste and truth of the product. Thus, “the full taste of fruit” and the characteristics of the basic element SanFruit, in Sant’Anna water, become the winning formula for capturing the attention and taste of mothers and children through a simple, direct posting campaign, but with a strong visual impact.