Acqua Sant’Anna The bottle that marks a turning point
The launch of the Bio Bottle Sant’Anna, the first eco-compatible bottle in Italy in mass distribution, represents an epochal turning point. A bottle that does not contain oil, respecting the environment and the well-being of people and especially children, renews and confirms the image of Sant’Anna water.
Even the communication of Sant’Anna changes shape. Together with the traditional press campaign, Between brings Bio Bottle in the universe of social networks, at its dawn in Italy, placing itself as one of the first companies to communicate constantly on Twitter, Facebook and YouTube. The planned actions acquire the scope of a real information campaign, which goes beyond the classic advertising schemes and leads to the spread of a new awareness.