Telling the story of the Barilla Group in seconds was like taking a journey through time.
In fact, in the institutional film that Between created, the protagonist is time itself, that becomes history. A story that starts from afar and tells the reality of the Group from generation to generation; from birth to the development and diffusion of the Barilla brand and values around the world.
Between chose the family as the fulcrum of the narrative. Indeed, families: those who have always chosen Barilla products, those who work for Barilla and the Barilla family itself. Tradition and emotion go hand in hand frame by frame, thanks also to the contribution of the original soundtrack. An orchestrated theme, composed for the occasion by Ferdinando Arnò, which underlines the narration with great suggestion and poetry.