Between has carried out an influencer marketing activity for Piazzo, with the aim of promoting the wines and values of the company among Italian enthusiasts of the food and wine sector. After careful evaluation, seven highly active influencers, with a great audience on the Instagram platform, were involved: during the autumn, in preparation for the Christmas period, they tasted one wine of Piazzo each, telling about it on their social profiles.
OLON GROUP – Website remake
4 October 2021
Between oversaw the redesign of the website of Olon, an Italian company among the world leaders in the production of active pharmaceutical ingredients. An honor but also a great responsibility: to update all the texts, redefine the structure of the pages, provide an essential but captivating graphic layout, and finally ensure that the site was navigable to the better both from PC and from smartphones and tablets, and optimized for SEO.
SPEEDOMETER OFFICIAL – The keychain promotional launch
27 September 2021
Speedometer Official is an Italian brand, known all over the world for its iconic bracelets, which is expanding its collections with a line of keychains based on the same popular design. Between has studied the promotional launch of this new jewel on social networks focusing on the continuity between keychains and bracelets, underlining the common quality of the workmanship and highlighting its main technical and aesthetic characteristics, through engaging and explanatory texts and still lifes of great impact.
CANDIOLO INSTITUTE – 22° Pro-Am charity golf tournament
21 September 2021
The 22nd Pro-Am sporting event of hope “The Green is Pink” took place at the end of September at the Royal Park I Roveri in Turin. The charity golf tournament is one of the main initiatives dedicated to “Life is Pink”, the fundraising campaign in favor of the Candiolo Institute. Between has been supporting the IRCCS for years, and for this event it designed graphics and logos that were then declined on all communication and set-up materials.
OXY.GEN – Website remake
15 September 2021
Oxy.gen is the reference point for educational and scientific dissemination dedicated to breathing, that the Zoè Foundation – Zambon Open Education founded in 2014 in the North Milan Park, inside the Science Gardens. The renewed site highlights the cultural hub nature of the space, underlining the schedule of events and activities, and enhancing the beauty of the structure and the quantity of initiatives carried out with photos and videos.
ZOÈ FOUNDATION – Website remake
23 July 2021
Between conceived the renovation of the Zoé Foundation website, founded by the pharmaceutical multinational Zambon Group, based in Italy, to contribute to the growth of a new awareness on health issues. Graphic structure, map of contents, texts and images: an all-round design work to enhance the mission and activities of a company that deals with training, research and dissemination on health and scientific topics.
POLTU QUATU CLASSIC – The success of the 6^ edition
7 July 2021
The 6th edition of the Concours d’Elegance, a point of reference in Italy for all collectors of vintage cars, ended on 4 July. 46, a new record, were the historic vehicles participating in the race. Between participated in the organization of the event, together with Auto Classic and Simone Bertolero, initially taking care of communication, from graphics to press office, and then of the logistics of the event and of photographic documentation.
MAZDA ITALY – Docufilm “La forma del tempo” launch event
18 March 2021
Between took care of the organization, logistics and communication of an exclusive cross-media videoconference promoted by Mazda Italy, in collaboration with Compact, for the presentation of the docufilm “The shape of time”, dedicated to the history of the futuristic MX-81 concept car, live broadcasted between Italy and Japan, including interviews and speeches by prestigious guests, in the presence of over 100 journalists.
BOSCH – An integrated launch for Maserati
3 December 2020
For the promotional launch of Bosch new components for Maserati, Between took care of every aspect of the digital press conference (from the press kit to the streaming organization) and previously collected interviews and field (and on-track) shootings for the clips broadcasted during the event. A truly integrated operation: texts, translations, graphic design, shootings and editing, photography, logistics, both online and offline assistance.
GFG VISION 2030 ON TOUR – Off and online communication
3 November 2020
GFG Vision 2030, the full electric Hyper SUV designed by Fabrizio Giugiaro is on tour: first the Venice Hospitality Challenge, the only regatta running in a city circuit, where the car was the godmother of the event, then the 1000 miglia green, the new format of the legendary car race. Between took care of the communication before, during and after the events, on social network and as press office, and assisted Fabrizio Giugiaro on the field.
BOSCH – Clips for Maserati
30 October 2020
In the occasion of the promotional launch of Bosch new components for Maserati, Between collected interviews and field shootings (and on-track too!) for the clips broadcasted during the digital press conference. A work that required to bring into play cross skills and professionalism: production, text writing, translations, graphic design, shootings, audio and video editing, logistics.
LOACKER – Animated tutorial for the business website
26 August 2020
For the business area of Loacker website Between developed an animated tutorial explaining all the procedures needed to make online purchases. The clip has been completely realized in the agency: script, storyboard, character design and 2D animation. The video has been designed in different formats, to be published also on social networks, in order to become a promotional vehicle to attract the audience toward Loacker website.