GFG STYLE ON “DEVILS 2” – SKY ATLANTIC Support and documentation on set
22 April 2022
Two of the prototype projects by the Giugiaros, Vision 2030 and Kangaroo, took part in a breathtaking race on the track in the first episode of the second season of “Devils”, which aired on Sky Atlantic on April 22, 2022. Beyond the fictional narrative, the Vision 2030 was driven by its own designer, Fabrizio Giugiaro: Between accompanied him on the track, providing its organizational and logistical contribution and documenting the event.
ALPEK BIKE – Social media communication
8 March 2022
Between is taking care of digital communication (Instagram and Facebook), of Alpek Bike, an Italian company that designs and produces e-bikes, both for daily use in the city and for sport and the mountains. The aim is to promote a coordinated, iconic and strong representation, helping to enhance an already rich catalog of products, through an editorial plan that not only presents models and features, but also the philosophy that drives the brand.
TWENTY YEARS OF BETWEEN – A path we take together
3 December 2021
On December 3, Between celebrates twenty years. Crossing such a milestone for a communication agency means a lot, given the speed with which the media have evolved in the new millennium, which required a constant ability to question oneself. Today, as twenty years ago, Between’s business is driven by sincere curiosity and the pleasure in finding suitable solutions for those who have chosen to rely on “the agency on the hill”.
PIAZZO WINERY – Digital PR and press office
4 November 2021
Between has carried out an influencer marketing activity for Piazzo, with the aim of promoting the wines and values of the company among Italian enthusiasts of the food and wine sector. After careful evaluation, seven highly active influencers, with a great audience on the Instagram platform, were involved: during the autumn, in preparation for the Christmas period, they tasted one wine of Piazzo each, telling about it on their social profiles.
OLON GROUP – Website remake
4 October 2021
Between oversaw the redesign of the website of Olon, an Italian company among the world leaders in the production of active pharmaceutical ingredients. An honor but also a great responsibility: to update all the texts, redefine the structure of the pages, provide an essential but captivating graphic layout, and finally ensure that the site was navigable to the better both from PC and from smartphones and tablets, and optimized for SEO.
SPEEDOMETER OFFICIAL – The keychain promotional launch
27 September 2021
Speedometer Official is an Italian brand, known all over the world for its iconic bracelets, which is expanding its collections with a line of keychains based on the same popular design. Between has studied the promotional launch of this new jewel on social networks focusing on the continuity between keychains and bracelets, underlining the common quality of the workmanship and highlighting its main technical and aesthetic characteristics, through engaging and explanatory texts and still lifes of great impact.
CANDIOLO INSTITUTE – 22° Pro-Am charity golf tournament
21 September 2021
The 22nd Pro-Am sporting event of hope “The Green is Pink” took place at the end of September at the Royal Park I Roveri in Turin. The charity golf tournament is one of the main initiatives dedicated to “Life is Pink”, the fundraising campaign in favor of the Candiolo Institute. Between has been supporting the IRCCS for years, and for this event it designed graphics and logos that were then declined on all communication and set-up materials.
OXY.GEN – Website remake
15 September 2021
Oxy.gen is the reference point for educational and scientific dissemination dedicated to breathing, that the Zoè Foundation – Zambon Open Education founded in 2014 in the North Milan Park, inside the Science Gardens. The renewed site highlights the cultural hub nature of the space, underlining the schedule of events and activities, and enhancing the beauty of the structure and the quantity of initiatives carried out with photos and videos.
MAZDA ITALY – Docufilm “La forma del tempo” launch event
18 March 2021
Between took care of the organization, logistics and communication of an exclusive cross-media videoconference promoted by Mazda Italy, in collaboration with Compact, for the presentation of the docufilm “The shape of time”, dedicated to the history of the futuristic MX-81 concept car, live broadcasted between Italy and Japan, including interviews and speeches by prestigious guests, in the presence of over 100 journalists.
BOSCH – An integrated launch for Maserati
3 December 2020
For the promotional launch of Bosch new components for Maserati, Between took care of every aspect of the digital press conference (from the press kit to the streaming organization) and previously collected interviews and field (and on-track) shootings for the clips broadcasted during the event. A truly integrated operation: texts, translations, graphic design, shootings and editing, photography, logistics, both online and offline assistance.
GFG VISION 2030 ON TOUR – Off and online communication
3 November 2020
GFG Vision 2030, the full electric Hyper SUV designed by Fabrizio Giugiaro is on tour: first the Venice Hospitality Challenge, the only regatta running in a city circuit, where the car was the godmother of the event, then the 1000 miglia green, the new format of the legendary car race. Between took care of the communication before, during and after the events, on social network and as press office, and assisted Fabrizio Giugiaro on the field.
LOACKER – Animated tutorial for the business website
26 August 2020
For the business area of Loacker website Between developed an animated tutorial explaining all the procedures needed to make online purchases. The clip has been completely realized in the agency: script, storyboard, character design and 2D animation. The video has been designed in different formats, to be published also on social networks, in order to become a promotional vehicle to attract the audience toward Loacker website.