On March 2nd 2019, the first edition of the international concours d’elegance The ICE took place in St. Moritz. On a frozen lake, 1800 meters above sea level, vintage cars, historic pieces and contemporary supercars have tested their characteristics and limits in front of a large audience of enthusiasts. GFG Style, a company founded in 2015 by Giorgetto and Fabrizio Giugiaro to carry out the study and design of the mobility of the future, has chosen this event for the world premiere of the GFG Kangaroo concept car, before the official presentation at the 89th edition of the Geneva International Motor Show. Between planned the communication of this launch involving six influencers, motor world experts and enthusiasts, who were invited on site to document the unveiling of the Kangaroo and take part in its raids on the track. Each one used his own digital channels (YouTube, Instagram, Facebook) to create a real time report, followed by a dedicated insight.