Alpek is a young Piedmontese company that has been producing e-bikes since 2018 at its headquarters in Bosconero, on the outskirts of Turin. Alpek is characterized by a sporty, dynamic, aggressive style that focuses not only on the quality of the product, since the founders are themselves passionate riders, but also on the love for the natural environment and especially for the mountains. Between oversaw Alpek’s communication on social networks for a period of 16 months, focusing mainly on active profiles on Instagram and Facebook, but also launching the YouTube channel. The goal that was set was twofold: to grow the company’s brand awareness, through texts, images and graphics that promoted a coherent and easily identifiable feeling, responding to Alpek’s values, and to ferry the public from social networks to the website, where it was possible to find all the necessary information about the brand’s retailers in Italy.