Picasso Automotive wants to be the first car maker in Switzerland to build record-breaking cars that combine aesthetics, technique, performance, reduction of emissions and driving pleasure. The company entirely designs, engineers and assembles the models in its own factories: the natural habitat of thecars is the track, so much so that the next and imminent goal for Picasso Automotive is to participate in the GT2 championship with its own racing team, but they are also designed and approved to be driven on the road. Between was called in to take care of the Swiss brand’s communications and, among the various areas of intervention, immediately focused on the website makeover, creating a showcase of immediate navigability, elegance and impact, which enhances, through video inserts, interviews with designer and founder Stefano Picasso and clear technical descriptions, the first car in production, the 660 LMS.