Barilla Six worlds in one

Six realities in one. At Cibus in Parma, the Barilla stand becomes an experience multiplied by the number of the Group’s main brands. The entire exhibition layout, conceived and curated by Between, includes six maxi-screens in horizontal format that project as many videos (produced for the occasion by the agency) dedicated to individual brands on the internal walls. The videos alternate rhythmically with plays of light that reflect the dominant colors of each brand and transforming the entire environment into a changing and engaging space, which instantly captures the eye, curiosity and attention of visitors.