Bosch for Maserati A launch on track

For the promotional launch of the new Bosch active driving assist systems for Maserati, realized with a rich digital press conference in streaming, Between has created a series of videos that describe the specificities of the systems, alternating interviews with Bosch Italia engineers with dynamic shots that show Maserati cars in action on the track: what better way to explain their characteristics than to rely on the words of those who designed them? The videos were not shot on any track, but in the historic Varano de’ Melegar racetrack, near Parma: a stage that over the years welcomed world champions of the caliber of Jacques Villenueve, Kimi Raikkonen, Nico Rosberg and Valentino Rossi.