To allow C.D.C. to undertake a communication path suitable for children and families, Between adopts a series of simple but effective measures. The company logo forsakes the tree of life and makes room for the mascot, which will fully accompany the entire image of the pediatric sector. A precise CDC world is born with its morphology and its tenuous and reassuring color code.

Alongside the classic information brochures, materials aimed primarily at young patients take shape, with the aim of entertaining them in the waiting room, creating a pleasant, relaxing and “playful” atmosphere.