Lanificio Cerruti Fashion meets design
An important event. A prestigious fabric. A limited edition fashion item. A unique car of its kind.
In the wonderful setting of Palazzo Pitti in Florence, Cerruti presents the made in Italy. The “Car Jacket”, the top model of the “Natural Born Elegance” collection by Julian Cerruti presents and “dresses” the interiors of the “Parcour Roadster” prototype by Italdesign Giugiaro.
In this highly original transversal union in which design becomes fashion and fashion meets the car, Between becomes “interpreter” and catalyst by creating themed billboards positioned in the location of the event; in order to create an interesting communication fil-rouge characterized by a strong visual impact and an original and unmistakable appeal.