How to transform a theatrical play of the absurd into the ideal pretext for giving voice and truth to the Energrid offer (Company of the CIE group – Compagnia Italiana Energia)? Between found a way, thanks to the fundamental and original support of the “Sorelle Alvarez” theater duo.
The result is a 30 seconds spot for Sky channels which cleverly used the key of irony to communicate, with a irreverent game of opposites and misunderstandings (“The Lost Offers”), the clarity and simplicity of a concrete energy offer, reliable and absolutely unmissable.