ETIOCA is an innovative ecosystem of mobility services created by Israeli entrepreneur Mark Ishakov and publicly unveiled in 2022. The ecosystem is based on the Miner cab, a full-electric vehicle that promises to revolutionize urban public transportation, thanks to an alternative design and a wide range of tools to meet users’ needs. The vehicle architecture also lends itself to numerous customizations and other purposes, and is connected to ECO, ETIOCA’s proprietary cryptocurrency. From the beginning, Between has supported ETIOCA as an agency partner, producing graphics, content and videos, both for digital and print. This is one of the first clips produced, aiming to show Miner in action in the urban context, conveying a feeling of everydayness and immediacy of use already projected into the future.