The evolution of a brand is a very delicate process.
On the occasion of the new corporate structure of Italdesign, Between studies the overall re-branding of the company: from the logo, to the coordinated image, up to the fittings.

Not a totally new brand, therefore; rather an updating of the company’s historical one. A meticulous “chisel” work that lightened and thinned the lines, widening the lettering as if it were the profile of a car: to make it more streamlined and more performing.
The very wording of the brand is simplified, from Giugiaro Italdesign to Italdesign (the part for the whole, which always and in any case refers to its famous founder); with a further touch of Italianness delegated to a small tricolor, to further enhance the origins and attitude of a style that is however unique and absolutely unmistakable.