The twentieth anniversary of the Barilla plant in Melfi was more than just an anniversary and much more than a festive occasion. Between transformed it into “two events in the event”: a real convention at the Castle of Melfi aimed at the media and institutions and an engaging family-day in the company, dedicated to 1000 people present among employees, families and guests.
For the entire project, Between coordinated a sociological research dedicated to the territory and its inhabitants and gave birth to the results of this research by transforming it into a story to tell. The story of those who believed in it, who worked on it and those who transformed a great idea into a great reality.

A media-kit for journalists, a collector’s box and, above all, a film-event, gave the project a precise “emotional structure”, which has been able to faithfully return the story of a precise complementarity between business, people and territory.