We are between the end of the spark and the beginning of the idea.
Between the urgency, the intention and the result.
Between the word and the definition.
In the sign, in the dream.
We are solid and we are fluid (including every other possible and interesting intermediate state).
We are between numbers and letters.
Between parentheses or between lines. Visual, auditory, olfactory, alive.
We are in the object, in the subject, in the concept, before and after the project.
At the beginning, at the end and in the meantime. During.
We are Between, nice to meet you.
Celebrating Italdesign’s 40 years with an institutional corporate film could only be an absolutely unique and prestigious event. So Between decided to bringing together two great, two absolute masters of their respective genre: Giorgetto Giugiaro and Ennio Morricone.
In 2010, for the worldwide launch reserved for distributors of a new line of engine oils, G-Energy, GAZPROM NEFT, Between realizes the installations, the promotional material and the calendar, in collaboration with the famous photographer Wayne Maser.
The comparative campaign signed by Between for Acqua Sant’Anna was a turning point for advertising communication in Italy for a reason as simple as it was crucial: the campaign was in fact the first real comparative that came out practically close to the decision to regulate the use of a comparison making it possible also in our country.